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Why Website Blogging Should be Part of Your Online Strategy in 2023?

With the internet seemingly overflowing with blogs, you may wonder if there’s still value in website blogging. But don’t be tricked!

With over 600 million blogs and the global content marketing industry projected to reach a whopping $584.02 billion by 2027, you cannot afford to miss out on the incredible power of website blogging.

But that’s not all – a study found that companies that blog generate 67% more leads per month than those that do not. And who doesn’t want more leads and revenue right?

projected content marketing size by 2027
image source: technavio.com

Website blogging is not only a way to make money. 

It’s also an effective tool to establish yourself as a thought leader in your industry, build brand awareness, and connect with your audience on a personal level. Plus, it’s a highly cost-effective way to promote your business.   

If website blogging isn’t already part of your online marketing strategy, then now is the time to start.

In this article, we’ll share with you why blogging remains relevant, the reasons why your business needs it, and what the future of blogging looks like.  

Is Blogging still relevant? 

Digital marketing is changing quickly. People may think long written content is not relevant anymore because there are other media options available, like videos or pictures. 

While it’s true that personal blogging may have lost some of its popularity, the same cannot be said for business blogging. 

Businesses blogging regularly get 3.5 times more traffic, receive over 4 times the number of leads, and have a higher chance of converting half of their readers into loyal customers. 

Blogging is a versatile platform that can be used to showcase expertise.

And with the evolution of multimedia content and social media integration, it has adapted to changing user preferences and trends. 

Therefore, it’s crystal clear that blogging is not only relevant but an indispensable component of any comprehensive digital marketing strategy. 

7 Reasons Why Blogging is Vital for Businesses 

1. Website blogging establishes authority in your industry 

Blogging is like being a tour guide. You’re an expert in your industry, guiding your readers through the various topics and ideas related to your niche. 

By publishing high-quality content on your blog, you demonstrate your knowledge and expertise to your audience.

For instance, if you’re a beauty brand, writing blog articles about skincare, makeup trends, and DIY beauty hacks can establish your brand as a trusted source of beauty knowledge.

established website blog of glossier
Glossier is a beauty brand that has a popular blog called “Into the Gloss”. The blog talks about various beauty topics, such as skincare and makeup. It also features interviews with influential people in the beauty industry.

As your blog grows, so does your influence in the industry. Soon you’ll have devoted followers who trust your expertise.

But that’s not all, other industry players may also take notice. This can lead to opportunities for guest posting on other blogs or even speaking engagements at industry events.   

So, whether you’re a business or an individual looking to make a name for yourself, don’t underestimate the potential of a well-crafted blog to help you achieve your goals. 

2. Website blogging drives more traffic 

Imagine yourself at a party, and the host is introducing you to one person after another. As you meet more people, you become more recognized and remembered. 

That’s how it works with your website too! 

Blogging is like having your PR team. By creating informative and engaging blog content, you can attract more traffic through social media shares. 

Your readers will become your brand ambassadors, sharing your content with their friends and followers.

attract traffic through social media shares

As your website traffic grows, search engines will also acknowledge the value of your content. This leads to a higher ranking and increased visibility online, just like being the talk of the party! 

So, if you want to be the life of the online space, start blogging and let your content do the talking. 

3. Website blogging strengthens brand recognition 

Have you ever walked into a store and recognized a brand, even without seeing its logo? That’s the power of strong brand recognition, and website blogging can help you achieve it.

website blogging brand recognition

Your blog is an extension of your brand. Every piece of valuable content you create should align with your brand’s voice and values, creating a cohesive experience for your audience. 

It’s like putting together a puzzle where every piece contributes to the complete picture of your brand. 

Each time someone reads your blog and engages with your content, they create a positive association with your brand. It’s similar to how a friend recommends a brand based on their positive experiences with it.   

As people engage with your blog and share content, your brand recognition grows stronger. Before you know it, people will associate your brand with the valuable content and expertise you provide on your blog. 

This is how blogging can help you build a loyal customer base and grow your business. 

4. Website blogging improves search engine ranking 

Starting an online business is one thing, but getting it noticed on the vast expanse of the internet is a whole different story. 

With the majority of online experiences beginning with a search engine query, it’s crucial to optimize your online content for higher search rankings. That’s where search engine optimization (SEO) comes in. 

Blogging can significantly contribute to your SEO strategy. That said, blogging is not just about writing random articles and posting them on your website. 

This is because search engines like Google prioritize websites with fresh and valuable content, which means that a regularly updated blog can help your website climb higher in search engine rankings.

established website blog of glossier
Resolute Martial Arts has claimed the top spot in search results for keywords like karate school, birthday parties, and after-school summer camps.

To make the most out of your blogging efforts, be sure to incorporate relevant keywords throughout your content. Establish connections with relevant pages and resources by using internal and external links. 

Most importantly, ensure that your content is well-written, informative, and engaging. This will encourage readers to stay on your site and share your content, improving your search engine rankings even more. 

5. Website blogging builds an engaging audience 

If you want to add some excitement to your website and create a real conversation with your audience, then it’s time to liven things up and add a blog to your website! 

Adding a blog to your website opens up a whole new world of possibilities for connecting with your audience. Each post you create is a chance to spark conversation, share insights, and offer valuable information that keeps your readers coming back for more.

connect with your audience through website blogging


But it’s not just about the content- it’s about the community you create.

Actively engaging your readers in the comments and other interactive features of your blog will foster a sense of belonging that can turn a casual browser into a devoted fan. 

Don’t settle for an uninspiring website. With a blog, you can start a conversation that keeps your audience engaged and invested in your brand. 

So why wait? Start your journey towards building a vibrant online presence and fostering long-term relationships with your audience today! 

6. Website blogging repurposes content for other marketing channels 

Creating content from scratch can be tiring, that’s why repurposing your website blog content is the ultimate solution to all your content creation woes!   

The good thing about your existing blog posts is that they can be transformed into social media content, newsletters, videos, and more! Thus, unlocking its full capacity and reaching a wider audience.

repurposing blogs

Not only does repurposing save time, but it also helps build brand consistency across different channels, strengthening your brand identity

Give your brand the boost it needs. Breathe new life into your old content to maximize reach and engage audience. Begin repurposing your blog posts and see the impact they can have on your brand. 

7. Website blogging unlocks partnerships and opportunities for growth   

Don’t let your business be a lone ranger in the industry. Collaborating with like-minded professionals can unlock new opportunities and take your business to the next level.

website blogging can result to new partnership

A steady stream of compelling blog posts can attract other businesses who are interested in working with you. You could explore sponsored posts, joint ventures, and more, all of which can lead to success and expansion in your respective industries. 

Moreover, partnering with others not only brings new ideas and perspectives to your business but also helps you build a strong network of connections that can benefit you in the long run. 

Expand your business horizons! Start reaching out to potential partners and let your website blogging be the gateway to new opportunities.

What does the Future of Website Blogging Look Like? 

As content marketing becomes increasingly important for businesses, website blogging is expected to evolve in the coming years. With technological advancements, we can anticipate several key trends that will shape the future of website blogging. 

  1. Personalization will be a key focus: Businesses will need to deliver personalized content that caters to the specific needs and interests of their more sophisticated online audience. This requires a data-driven approach to website blogging, with analytics used to track behavior and tailor content accordingly.
  1. Artificial intelligence (AI) will play a bigger role: AI is already being utilized in content creation, and we can expect to see it more frequently in the future.For example, ChatGPT can help generate ideas and search-related keywords.
  1. More interactive content will emerge: Quizzes, surveys, and polls will become more common in website blogging as businesses aim to create a more engaging and memorable user experience.
  1. Integration with other marketing channels will become crucial: While website blogging will remain a vital part of a comprehensive content marketing strategy, businesses must also integrate their blog content with other marketing channels for a cohesive approach.
  1. Increased emphasis on visual content: With the rise of social media platforms like Instagram and TikTok, businesses will need to focus on creating visually appealing content to capture the attention of their audience. 

This means more use of images, infographics, and videos in website blogging to create a more immersive and engaging experience for readers. 

Bolster your online presence! 

Establish a deeper connection with your target audience with Garner Group Marketing’s blog writing services!

Our team offers top-notch website blogging for businesses like yours. Say goodbye to frustrating moments of writer’s block and irregular posting and say hello to captivating, informative, and search engine optimized blog content that truly connects with your audience. 

Don’t let your blog get lost in the vast abyss of the internet. 

Let our expert writers help you create blogs that stand out. Contact us today to get started and boost your website blogging!

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